Friedman v. Rogers

Summary

The Court upheld Texas’s requirement that most members of the state optometry board belong to a recognized professional association, concluding that the classification was rationally related to the State’s legitimate regulatory objectives and did not deny due process. It reversed the ruling that Texas’s ban on optometrists’ use of trade names violated the First Amendment, holding that the restriction permissibly addressed the substantial risk of deceptive and misleading commercial speech. Justice Blackmun, joined by Justice Marshall, concurred in upholding the board-composition provision but would have affirmed the judgment invalidating the trade-name prohibition.