City of Austin v. Reagan National Advertising of Austin, LLC

Summary

The Court held that Austin's distinction between on-premises and off-premises signs is facially content neutral because it uses the sign's message only to determine location, not to distinguish topics, ideas, or viewpoints. The distinction therefore does not automatically trigger strict scrutiny, although the Court left unresolved whether an impermissible purpose or justification exists and whether the ordinance satisfies intermediate scrutiny. The judgment was reversed and the case remanded for those issues.