United States Patent and Trademark Office, Petitioners v. Booking.com B. v. — Breyer, J., Dissenting

Summary

Justice Breyer dissents, arguing that adding ".com" to a generic term does not make it protectable under trademark law and that the majority's reliance on consumer surveys is misplaced. He maintains that generic.com marks remain generic and should not be eligible for registration, warning of anticompetitive consequences.